08/10/2010
[Wait Marketing] Book Tour
01:46 Permalink | Comments (0) | Email this | Tags: wait marketing, diana derval, advertising, communication, guerrilla marketing, saving budget
06/08/2010
[Wait Marketing] Networking While Waiting in Hi-Speed Trains
You are traveling a couple of hours from London to Paris, or Amsterdam to Koln. You could surf the Internet, read your emails or my new book or do some networking :) In partnership with Viadeo, Thalys facilitates Hi-Speed networking for business professionals.
Smart initiative!
Your Wait Marketing Guru
03:54 Permalink | Comments (0) | Email this | Tags: wait marketing, diana derval, advertising, communication, guerrilla marketing, saving budget
06/07/2010
New Session! Take the 1 Day [Wait Marketing] Workshop "How To Reach, Convince and Concert Your Target Customers?" and boost your sales! Next Workshop moderated by Diana Derval will take place in Amsterdam, July 7,2010
- You know who your target customers are but you often feel like you try to approach them at the wrong moment?
- Your existing and potential customers are contacted by competitors and you need to diffentiate?
Take the 1 Day [Wait Marketing] Workshop "How to reach, convince and convert your target customers?" and boost your sales.
Who is the [Wait Marketing] Workshop intended for?
- Business Owners, Starters, Independent Professionals and Sales Managers willing to boost their sales.
- Marketing and Communications Managers (agencies or brands) in search for effective ways to optimize their acquisition and loyalty programs.
Agenda
Diana Derval, inventor of Wait Marketing, will - based on practical business cases - reveal the best practice in order to reach, convince and convert your target customers:
- Reach : communicate with your customers when they are available and more receptive = while they are waiting
- Convince : draw the attention of your customers in innovating rather in the media selection to always deliver an easy to understand and straigtht to the point message
- Convert : pick up the media that fits the best with your offering and propose your clients a free trial
The Workshop will help you build your tailored action plan in 6 steps easy to take:
1 Mission: What is the objective of your communication?
2 Means: What is the size of your budget?
3 Message: Who are your customers? Which main message do you want to deliver?
4 Moment: What is the best moment for approaching your target customers?
5 Media: Which media are available and which one are the most adapted to your offering?
6 Measurement: How to measure the return on investment of your communication?
Attendees
Group of 8 participants
Location
Amsterdam (center)
Price
390 euros VAT ex.
Coming Workshop
July 7, 2010 from 10am to 4pm
Read the testimonial of Tatiana de la Fuente, Gallery Director, who attended the last workshop.
To register call +31 61 824 0803 or use the webform below.
Once your registration validated, you will receive a confirmation email at the address you mentioned below. Our team will then come back to you within 48hours with more details about the Workshop.
18:20 Posted in Wait Marketing | Permalink | Comments (2) | Email this | Tags: convert customers, guerrilla marketing examples, market reach, wait marketing, marketing workshop, boost sales, diana derval
01/05/2010
[Wait Marketing] Happy and Healthy 2010
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12/30/2009
Wait Marketing Tour, in 7mn
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05/01/2009
[Wait Marketing] Virgin Atlantic Airlines reinvents the elevator pitch with a wait marketing contest

When elevator pitch turns into a plane pitch. Richard Branson just launched a great Wait Marketing initiative for Businesses: Pitch TV
Entrepreneurs and marketing managers can promote their business in a 2-minute pitch that will be broadcasted on Virgin Atlantic Airlines flights!
As on-board magazines are read by 85% of the passengers (see the book Wait Marketing: Is it the Right Moment?, by Prof. Diana Derval), the sales pitches should raise the attention of many of them, tired of Mister Bean adventures ;)
Your Wait Marketing Guru







