05/14/2006
Divide your advertising budget by two by communicating while consumers are waiting
The principal tenet of Wait Marketing is valuing the priviledged context of ‘waiting’. Consumers have proved extremely receptive to advertising while waiting - with outstanding memorizing coefficients sometimes exceeding 50% whereas traditional advertising (television, Internet, outdoor), which requires considerably larger budgets, seldom reaches 15%!
Learn more about Wait Marketing by visiting this blog and order your copy of the book "Wait Marketing: Communicate at the Right Moment at the Right Place".
Prof. Diana Derval
Wait Marketing guru
Sources : Ad 2-one and Carat Interactive with Armand Morgensztern, march 2001 / Canal33, Ifop.
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