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06/19/2006
Advertising is bothering consumers ... except when they are waiting!
I read a swiss survey that confirms advertising is bothering consumers. I must admit that I feel also concerned especially when ads are interrupting a movie or a TV show.
The survey highlights that television bothers 3 consumers out of 4. Mailings and Internet ads bother more than half of the consumers, same for the radio, even if radio broadcasts 2 to 7 times more ads than television for example.
Ads in magazines and at the cinema bother 1 consumer out of 4 only, and ads in newspaper and outdoor 1 consumer out of 5. It's true that this kind of advertising won't interrupt your activities.
Last but not least, advertising while consumers are waiting, like for instance in post offices, bothers less than 1 consumer out of 10! In that case, advertising is even considered as an entertainment :)
Diana Derval
Wait Marketing guru
Sources : IHA GfK 2001, Hergiswil – Erasm 2002, Geneva / « Les + de la télé 2005 2006 », SNPTV, 2006.
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