06/19/2006
Gary Dahl, the inventor of the "Pet Rock"
Gary Dahl is my guru. This genius advertiser became a millionair by selling tons of his "pet rocks". For $3.95, consumers got in a box a little rock with a user guide explaining how to take care of this pet: for example how to distinguish an ill pet rock from a healthy one (on the picture you just see two identical rocks!).
Context of advertising is really more important than the product itself ...
Diana Derval
Wait Marketing guru
01:25 Permalink | Comments (2) | Email this | Tags: pet rock, gary dahl, marketing, strategy, contextual advertising, Convert Customers, Guerrilla Marketing Examples
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Hi Diana,
Would you know how to get in contact with Gary Dahl?
I wrote a book in 1993 (California Bar Tricks) that was illustrated by Stan Stevenson. Stan claimed he was around Gary when he came up with the concept of the Pet Rock.
I have an idea for a re-release of The Pet Rock I would like to pass it by Mr. Dahl.
Any help would be greatly appreciated!
My home email is jr2010@comcast.net and my business number is 1-800-242-4089.
All the best,
Jim Rosenbaum
P.S. if you google me you will see my latest magic trick invention.
Posted by: Jim Rosenbaum | 11/22/2008
Dear Jim,
Wow! I am thrilled to see your pet rock revival in the shops :D
You might want to contact Gary Dahl via his publisher J. Wiley (see ' Advertising for Dummies').
I wish you good luck with your fantastic project!
Prof. Diana Derval
Posted by: Prof. Diana Derval | 12/02/2008
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