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06/19/2006
Kotler, guru of Advertising 5Ms: the reference for building a communication campaign
Kotler's 5Ms of Advertising - Mission - Means - Message - Media - Measurement - are the essential steps for a successfull communication campaign.
I built on it by adding the sixth M : the Moment. Due to this ambient overadvertising, the moment of the communication is the key factor of success for your advertising campaign :)
Diana Derval
Wait Marketing guru
01:35 Permalink | Comments (1) | Email this | Tags: Kotler, 5Ms, contextual advertising, Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing
Comments
I would add " the Market" . I truly believe about the quintaessential way to target it.
Also, Add "The Mistakes"...,what about the success and faliures from past campaigns?
Posted by: Anna Domingo | 08/17/2006