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06/19/2006
Peter D. Drucker, the guru who made sales useless
I admire Peter F. Drucker for his publications on innovation. He is also the first one to claim that "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
I designed the concept of Wait Marketing on the basis of this perfect understanding of customers that allows companies to communicate with the right customer at the right place and at the right moment :)
Diana Derval
Wait Marketing guru
01:40 Permalink | Comments (0) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, publicité contextuelle, diana derval, Peter F. Drucker