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11/19/2006
Download for free the white paper "Wait Marketing: Communicate at the Right Moment at the Right Place" by Diana Derval, wait marketing guru and founder of Derval Research
Download for free the exclusive white paper "Wait Marketing: Communicate at the Right Moment at the Right Place" and discover how wait marketing, the new way of advertising, will add value to your brand and help you achieve tremendous budget savings:
- Why advertising while consumers are waiting?
- How to implement a successful wait marketing campaign?
- How to select the right media?
- How to measure the return on investment?
White Paper: Wait Marketing, Communicate At The Right Moment At The Right Place
by Diana Derval, 15th November 2006
Companies can at last benefit from affordable advertising rates by grabbing opportunities offered by a new form of advertising called wait marketing.
The principal tenet of wait marketing is valuing the priviledged context of ‘waiting’. Consumers have proved extremely receptive to advertising while waiting - with outstanding memorizing coefficients sometimes exceeding 50% whereas traditional advertising (television, Internet, outdoor), which requires considerably larger budgets, seldom reaches 15%.
WHY ADVERTISING WHILE CONSUMERS ARE WAITING?
- Advertising is welcome.
- For a greater impact
- For major budget savings
Wait marketing can maximize communication budget efficiency by turning consumers’ ‘waiting time’ into the perfect communication opportunity for brands.
A NEW APPROACH TO ADVERTISING
- Making the most of advertising, promotion and direct marketing.
- A win-win approach.
HOW TO IMPLEMENT A SUCCESSFUL WAIT MARKETING CAMPAIGN?
- 6Ms of wait marketing
- Key factors of success
HOW TO SELECT THE RIGHT MEDIA?
- Defining the communications strategy
- A media adapted to the context
WAIT MARKETING AND RETURN ON INVESTMENT
- Communications: Cost or Investment?
- Return on Advertising
Get FOR FREE your copy of the complete White Paper "Wait Marketing: Communicate at the Right Moment at the Right Place"
Feel free to contact me at +31 61 824 0803 for any question related to the implementation of your first wait marketing campaign!
Diana Derval
Wait Marketing guru
18:20 Permalink | Comments (2) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, contextual advertising, communications budget, derval research
Comments
I am currently studing fashion promotion at the University of Central Lancashire and was just wondering if you had any tips or information about the way a company will set their product to make the consumer disire it? Obviously the reason is to make people want their product so its equals a sucsessful product and profit for the company, but do you now how they go about this.
thankyou
Posted by: jennifer schofield | 03/16/2007
currently i`m studing public relation and advertising at the university of Dar es salaam,but i know very little about advertisng agency and to design ad messages.
would you please help me to know.
thanks!!
Posted by: leseiyo | 09/27/2007