03/28/2007
Coming Soon! The book "Wait Marketing" by Diana Derval will be released in English on 19th of June 2007 and in "avant-première" in Second Life on 14th of June
Dear all,
I'm very happy to announce that the book "Wait Marketing: Communicate at the Right Moment in the Right Place" will be released Tuesday 19th of June 2007.
You can also discover the book in "avant première" in Second Life on 14th of June at 8pm PDT at Grebe - feel free to ask more to my avatar DianaDerval Oh :)
Diana Derval
Wait marketing guru
More about the book "Wait Marketing"
On public transport, in the doctor's waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than while sitting in front of their television …
Based on various business cases, Diana Derval shows how to grab the opportunities offered by this innovative, effective and "consumer-friendly" approach to advertising, called Wait marketing.
This genuine practical guide will help marketeers and entrepreneurs to design, implement and follow-up successful wait marketing campaigns in 6 steps easy to take and answer critical questions such as:
- How to define and negotiate a communications budget?
- Which media to select? Which partners to choose?
- How to reach, convince and convert target customers?