« 2007-04 | HomePage | 2007-06 »
05/29/2007
The launch of the English version of Diana Derval's book "Wait Marketing" has been selected by Zdocs for a live study on www.howtopublishabookblog.com!
The industry of book publishing has been revolutionized by the Internet and communities like www.howtopublishabookblog.com are now references. In the same way that myspace for music, an author can create his/her blog inside this community to immediately benefit from an important audience.
So I feel very honored that Philip Davis, the Dr Phil of Publishing, selected my "Wait Marketing" book for a live study on www.howtopublishabookblog.com. Visit the website and follow-up all the steps of the successful launch of my book in the US and in Europe!!
I hope I will become the next American Idol of publishing ;)
Prof. Diana Derval, MBA
Wait Marketing Guru
02:50 Permalink | Comments (1) | Email this | Tags: Zdocs, Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, diana derval, derval research
Tatiana de la Fuente, Gallery Director took the wait marketing workshop two months ago and can already measure results!
When I decided to propose the [Wait Marketing] workshop for Entrepreneurs, my idea was to give small companies and entrepreneurs the sales and marketing tools to develop their business as well as strong methods such as the "6M of Wait Marketing" to carry themselves the marketing research needed to communicate at the right moment at the right place with their customers.
So I'm always very proud and happy to get feedback on the action plan designed during the workshop. Thank you Tatiana for sharing your experience. I invite art lovers to visit your website and also of course to visit your splendid gallery on the Prinsengracht 308A in Amsterdam!
Prof. Diana Derval, MBA
Wait Marketing Guru
The limited editions of Armand Campi's paintings - with a modern frame and an innovative anti-reflection glass - we launched is a great success! By providing art lovers with options such as unique and "ready-to-hang" experience, or easy to travel solutions, we succeeded in reaching new groups of customers!
With Diana's "6M of Wait Marketing", I also learnt how to identify wait-marketing opportunities, so I can attract attention to the gallery in a pleasant, non-intrusive and yet effective way, which fits well with my own ideas.
The action plan we developed together will probably keep the Gallery busy for the coming year!"
Tatiana de la Fuente / Art Gallery, Director
armandcampigallery
02:15 Permalink | Comments (0) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, diana derval, wait-marketing, derval research
05/20/2007
Wait Marketing Sudoku
Coming soon in the "Wait Marketing" book, solve the Sudoku Puzzle powered by Sudokubuzz - while you are waiting of course! - and get discounts on exclusive wait marketing support and materials!
I keep you updated. In the meantime I invite you to practice sudoku ;)
Prof. Diana Derval
Founder, author and wait marketing guru
16:00 Permalink | Comments (2) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, wait-marketing, derval research, diana derval
05/13/2007
Diana Derval now Professor of Marketing at the University of Wales MBA/Robert Kennedy College
The learning is mainly taking place online - MBA is ranked in the top 20 by Financial Times - and I will enjoy taking part to some seminars in Zürich.
A friendly thought for the ESSEC-Mannheim Executive MBA alumnis ;)
Prof. Diana Derval
Gourou du wait marketing
09:35 Permalink | Comments (1) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, dervalresearch, derval research, diana derval