Wait-Marketing and Contextual Advertising

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01/07/2008

[Wait Marketing] Prosperous and Happy Year of the Rat 2008!

Your Wait Marketing blog, DervalResearch and myself, we wish you a Prosperous and Happy Year of the Rat 2008!

Thanks to Vlad Kolarov for this cartoon :P

Regards,

Prof. Diana Derval, MBA
President of DervalResearch, Wait Marketing Guru

20:25 Permalink | Comments (0) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, dervalresearch, marketing research, marketing trend

01/01/2008

New Session! Take the 1 Day [Wait Marketing] Workshop "How To Reach, Convince and Concert Your Target Customers?" and boost your sales! Next Workshop moderated by Diana Derval will take place in Amsterdam, April 25,2008

- You know who your target customers are but you often feel like you try to approach them at the wrong moment?
- Your existing and potential customers are contacted by competitors and you need to diffentiate?

Take the 1 Day [Wait Marketing] Workshop "How to reach, convince and convert your target customers?" and boost your sales.

Who is the [Wait Marketing] Workshop intended for?
- Business Owners, Starters, Independent Professionals and Sales Managers willing to boost their sales.
- Marketing and Communications Managers (agencies or brands) in search for effective ways to optimize their acquisition and loyalty programs.

Agenda
Diana Derval, inventor of Wait Marketing, will - based on practical business cases - reveal the best practice in order to reach, convince and convert your target customers:
- Reach : communicate with your customers when they are available and more receptive = while they are waiting
- Convince : draw the attention of your customers in innovating rather in the media selection to always deliver an easy to understand and straigtht to the point message
- Convert : pick up the media that fits the best with your offering and propose your clients a free trial

The Workshop will help you build your tailored action plan in 6 steps easy to take:
1 Mission: What is the objective of your communication?
2 Means: What is the size of your budget?
3 Message: Who are your customers? Which main message do you want to deliver?
4 Moment: What is the best moment for approaching your target customers?
5 Media: Which media are available and which one are the most adapted to your offering?
6 Measurement: How to measure the return on investment of your communication?


Format
1 Day (10am- 4.30pm)

Attendees
Group of 8 participants

Location
Amsterdam (center)

Price
390 euros VAT ex.

Date
April 25, 2008

Download the details of the [Wait Marketing] 1 Day Workshop "How to reach, convince and convert your target customers?"

Read the testimonial of Tatiana de la Fuente, Gallery Director, who attended the last workshop.

To register call +31 61 824 0803 or use the webform below.

Registration Form for the [Wait Marketing] Workshop "How to reach, convince and convert your target customers?"

Last Name:
First Name:
Your Company:	Independent Professional Start-up Small Business Large Corporation Others
Company Name:
Website or Blog:
Your Role:
Your expectations for this Workshop:
How did you hear about the [Wait Marketing] Workshop?
Email:
Phone number:
When would you like to be called back?	Monday Tuesday Wednesday Thursday Friday Anyday Morning Lunch Time Afternoon Anytime

Once your registration validated, you will receive a confirmation email at the address you mentioned below. Our team will then come back to you within 48hours with more details about the Workshop.

23:10 Permalink | Comments (2) | Email this | Tags: Convert Customers, Guerrilla Marketing Examples, Market Reach, Wait Marketing, marketing workshop, boost sales, diana derval