03/20/2008
[Wait Marketing] O2 enables taxi cabs users to recharge their mobile and iPod while waiting!
O2 equipped 100 London taxi cabs with mobile phone - Blackberry, Nokia and Samsung - and iPod rechargers.
So cabs users can take the opportunity of their ride to make sure they stay connected and reachable throughout the day. Simply genius! On top of that the carrier offered free UK calls from the O2 cabs.
Prof. Diana Derval, MBA
President of DervalResearch, Wait Marketing Guru
00:10 Posted in Wait Marketing | Permalink | Comments (0) | Email this | Tags: convert customers, guerrilla marketing examples, market reach, wait marketing, o2, london taxi cabs