05/07/2008
[Wait Marketing] McDonald's and Microsoft Surface apply Wait Marketing best practice
McDonalds applies Wait Marketing best practice.
In Japan, customers download eCoupons on their mobile phone while waiting in the queue.
In South Corea, they can place their order sitting at the table by pointing their mobile phone on the special menu with a RFID chipset.
If customers have to install a small application on their mobile phone, all this will soon not be needed anymore with Microsoft Surface. This interactive table will dramatically change order placement in restaurants and cafes and offer brands and consumers opportunities to interact in a very comfortable way :)
Prof. Diana Derval, MBA
Wait Marketing Guru
President of DervalResearch
Sources: McDonald's / Microsoft / Intomobile.com /
19:45 Posted in Wait Marketing | Permalink | Comments (0) | Email this | Tags: convert customers, guerrilla marketing examples, market reach, wait marketing, microsoft surface, mcdonald's, diana derval