Wait Marketing and Contextual Advertising

How do you make a shop stand out in an airport? The Dutch airline, KLM, are soaring above the competition with their novel Schiphol storefront, which is modelled on the engine and partial landing-gear of one of their passenger planes.

Whether you are a busy commuter rushing for a flight or you have a little more time to look around, there can be no missing this striking structure. Add to the store’s appearance that it only sells KLM promotional goods — model planes, branded stationary, etc — and you have the Wait Marketing way to increase your market reach :)

Prof. Diana Derval, Author of the book 'Wait Marketing', President of DervalResearch
& Stephen McMullin, Research Assistant