Wait Marketing and Contextual Advertising

French news vendors Relais H are on the right track with their Wait Marketing concept of mobile newspaper stands in Paris. With all the major French newspapers available to commuters on the Thalys platforms, Relais H are not only providing a useful service, but actively promoting themselves in the process and converting customers on-the-go!

If the idea spreads, it could mean light at the end of the tunnel for bored train travellers worldwide :)

Prof. Diana Derval, Author of the book 'Wait Marketing', President of DervalResearch
& Stephen McMullin, Research Assistant