08/24/2008
[Wait Marketing] An unexpected Wait Marketing performance at a London Airport to promote Theater in partnership with Lastminute.com
The passengers, waiting at the Stansten Airport (London), had an unexpected theater representation!*
This Wait Marketing campaign started in May 2008 is intended to promote theater.
Not only the show was for free but the - amazed - travellers could purchase theater tickets with a 50
% discount on Lastminute.com.
This is a great example of Wait Marketing. Although the sleeping and busy passengers would probably have appreciated a less disruptive solution.
Wait Marketing quick-win for your company: always give consumers the choice to interact with you ;)
Prof. Diana Derval, MBA
Author of the book Wait Marketing
President, Research Director of DervalResearch
* thanks to Louis Malo for reporting this video!
06:10 Posted in Wait Marketing | Permalink | Comments (0) | Email this | Tags: convert customers, guerrilla marketing examples, market reach, wait marketing, lastminute, airport, theater
Post a comment