Wait Marketing and Contextual Advertising

- You know who your target customers are but you often feel like you try to approach them at the wrong moment?
- Your existing and potential customers are contacted by competitors and you need to diffentiate?

Take the 1 Day [Wait Marketing] Workshop "How to reach, convince and convert your target customers?" and boost your sales.

Who is the [Wait Marketing] Workshop intended for?
- Business Owners, Starters, Independent Professionals and Sales Managers willing to boost their sales.
- Marketing and Communications Managers (agencies or brands) in search for effective ways to optimize their acquisition and loyalty programs.

Agenda
Diana Derval, inventor of Wait Marketing, will - based on practical business cases - reveal the best practice in order to reach, convince and convert your target customers:
- Reach : communicate with your customers when they are available and more receptive = while they are waiting
- Convince : draw the attention of your customers in innovating rather in the media selection to always deliver an easy to understand and straigtht to the point message
- Convert : pick up the media that fits the best with your offering and propose your clients a free trial

The Workshop will help you build your tailored action plan in 6 steps easy to take:
1 Mission: What is the objective of your communication?
2 Means: What is the size of your budget?
3 Message: Who are your customers? Which main message do you want to deliver?
4 Moment: What is the best moment for approaching your target customers?
5 Media: Which media are available and which one are the most adapted to your offering?
6 Measurement: How to measure the return on investment of your communication?



Attendees
Group of 8 participants

Location
Amsterdam (center)

Price
390 euros VAT ex.

Coming Workshop
January 23, 2009 from 8am30 to 12am30

Download the agenda of the [Wait Marketing] 1 Day Workshop "How to reach, convince and convert your target customers?"

Read the testimonial of Tatiana de la Fuente, Gallery Director, who attended the last workshop.

To register call +31 61 824 0803 or use the webform below.

Registration Form for the [Wait Marketing] Workshop "How to reach, convince and convert your target customers?"

Last Name:
First Name:
Your Company:	Independent Professional Start-up Small Business Large Corporation Others
Company Name:
Website or Blog:
Your Role:
Your expectations for this Workshop:
How did you hear about the [Wait Marketing] Workshop?
Email:
Phone number:
When would you like to be called back?	Monday Tuesday Wednesday Thursday Friday Anyday Morning Lunch Time Afternoon Anytime

Once your registration validated, you will receive a confirmation email at the address you mentioned below. Our team will then come back to you within 48hours with more details about the Workshop.

Mario Menti, GMI and Prof. Diana Derval, DervalResearch (see picture at the MIE booth) moderated a workshop at the Marketing Information Event in Rotterdam on 4th of November.

The workshop 'Wait Marketing in Virtual Worlds' was acclaimed by the participants who had the opportunity to vote for the best presented and more relevant session :)

Prof. Diana Derval
Author of Wait Marketing
President, Research Director of DervalResearch

I am happy to share with you this interview about Wait Marketing and Media Effectiveness.
Many thanks to Mike Koedinger, Duncan Roberts, the paperJam team and the many marketeers attending the conference for their warm welcome in Luxembourg!



I will see the winners of the workshop on Personas and customers segmentation very soon in Amsterdam :)

Prof. Diana Derval
Author of Wait Marketing
President, Research Director of DervalResearch