Wait Marketing and Contextual Advertising

Thanks to Akhilesh Mohan for sharing this Wait Marketing success story from Mumbai:

"Professor Diana Derval's Wait Marketing has become a HIT mantra in Mumbai with one of my entrepreneur friends going over the top ---- he saw results within two weeks . He runs a professional Gymnasium 'Pro-Fit' at 7 Bunglows ;Andheri Mumbai - where a lot of people including some new celebs from Bollywood are enrolled for fitness programmes.

Last month we had spoken and I passed on the Wait Marketing funda, casually ; Members spent on an average two hours training physically; usually they dont talk and do nothing except working out and looking around. thats what struck me and we discussed it casually.

He posted all his walls with advertisements and a live TV screen between his glass walls and ceilings; He is selling this space for advertising local products and brands at nearby Shopping malls.

Within 2 weeks Mall sales has gone up for branded Tee shirts and health Drinks. One of mall's shops sells fitness equipments, food supplements and health drinks; Sales have doubled suddenly - the owner also a common friend attributes all this to Wait Marketing at 'Pro-fit'. Consumers mostly have cited having seeing the advertisement at Pro-Fit or having been referred to by someone recently.

So thanking dear professor on behalf of a small business entrepreneur."