02/24/2009
[Wait Marketing] An Egg-celent example of Wait Marketing at the bus stop by Saatchi & Saatchi in London
People waiting for the bus were given the opportunity to splat Cadbury eggs directly on the bus shelter.
Lucky you if you live in London, Birmingham, Glasgow, Manchester, Nottingham, Sheffield and York!
The return on advertising sounds less certain. The brand invested 2 million pounds for the launch of "goo" in 2008 and the sales were not that egg-cellent. Adding a chocolate distributor nearby the bus shelters would probably be safer for Cadbury sales :)
Prof. Diana Derval, MBA
Author of the book Wait Marketing
President, Research Director of DervalResearch
Source: http://www.brandrepublic.com/Campaign/News/872955/Cadbury-Creme-Egg-launches-touchscreen-bus-shelter-game/?DCMP=ILC-SEARCH and http://www.nfrnonline.com/cgi-bin/item.cgi?id=550
16:52 Posted in Wait Marketing | Permalink | Comments (0) | Email this | Tags: wait marketing, guerilla marketing examples, pro-fit, dervalresearch, reaching customers, cadbury, interactive screen, bus stop
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