[Wait Marketing] McDonald's and Microsoft Surface apply Wait Marketing best practice

noreply@blogspirit.com (Diana Derval) — Wed, 7 May 2008 19:45:00 +0200

McDonalds applies Wait Marketing best practice.
In Japan, customers download eCoupons on their mobile phone while waiting in the queue.
In South Corea, they can place their order sitting at the table by pointing their mobile phone on the special menu with a RFID chipset.

If customers have to install a small application on their mobile phone, all this will soon not be needed anymore with Microsoft Surface. This interactive table will dramatically change order placement in restaurants and cafes and offer brands and consumers opportunities to interact in a very comfortable way :)

Prof. Diana Derval, MBA
Wait Marketing Guru
President of DervalResearch

Sources: McDonald's / Microsoft / Intomobile.com /

[Wait Marketing] O2 enables taxi cabs users to recharge their mobile and iPod while waiting!

noreply@blogspirit.com (Diana Derval) — Thu, 20 Mar 2008 00:10:00 +0100

O2 equipped 100 London taxi cabs with mobile phone - Blackberry, Nokia and Samsung - and iPod rechargers.
So cabs users can take the opportunity of their ride to make sure they stay connected and reachable throughout the day. Simply genius! On top of that the carrier offered free UK calls from the O2 cabs.

Prof. Diana Derval, MBA
President of DervalResearch, Wait Marketing Guru

[Wait Marketing] Prosperous and Happy Year of the Rat 2008!

noreply@blogspirit.com (Diana Derval) — Mon, 7 Jan 2008 20:25:00 +0100

Your Wait Marketing blog, DervalResearch and myself, we wish you a Prosperous and Happy Year of the Rat 2008!

Thanks to Vlad Kolarov for this cartoon :P

Regards,

Prof. Diana Derval, MBA
President of DervalResearch, Wait Marketing Guru

New Session! Take the 1 Day [Wait Marketing] Workshop "How To Reach, Convince and Concert Your Target Customers?" and boost your sales! Next Workshop moderated by Diana Derval will take place in Amsterdam, April 25,2008

noreply@blogspirit.com (Diana Derval) — Tue, 1 Jan 2008 23:10:00 +0100

- You know who your target customers are but you often feel like you try to approach them at the wrong moment?
- Your existing and potential customers are contacted by competitors and you need to diffentiate?

Take the 1 Day [Wait Marketing] Workshop "How to reach, convince and convert your target customers?" and boost your sales.

Who is the [Wait Marketing] Workshop intended for?
- Business Owners, Starters, Independent Professionals and Sales Managers willing to boost their sales.
- Marketing and Communications Managers (agencies or brands) in search for effective ways to optimize their acquisition and loyalty programs.

Agenda
Diana Derval, inventor of Wait Marketing, will - based on practical business cases - reveal the best practice in order to reach, convince and convert your target customers:
- Reach : communicate with your customers when they are available and more receptive = while they are waiting
- Convince : draw the attention of your customers in innovating rather in the media selection to always deliver an easy to understand and straigtht to the point message
- Convert : pick up the media that fits the best with your offering and propose your clients a free trial

The Workshop will help you build your tailored action plan in 6 steps easy to take:
1 Mission: What is the objective of your communication?
2 Means: What is the size of your budget?
3 Message: Who are your customers? Which main message do you want to deliver?
4 Moment: What is the best moment for approaching your target customers?
5 Media: Which media are available and which one are the most adapted to your offering?
6 Measurement: How to measure the return on investment of your communication?

Format
1 Day (10am- 4.30pm)

Attendees
Group of 8 participants

Location
Amsterdam (center)

Price
390 euros VAT ex.

Date
April 25, 2008

Download the details of the [Wait Marketing] 1 Day Workshop "How to reach, convince and convert your target customers?"

Read the testimonial of Tatiana de la Fuente, Gallery Director, who attended the last workshop.

To register call +31 61 824 0803 or use the webform below.

Registration Form for the [Wait Marketing] Workshop "How to reach, convince and convert your target customers?"
Once your registration validated, you will receive a confirmation email at the address you mentioned below. Our team will then come back to you within 48hours with more details about the Workshop.

Wait Marketing: See in less than 3 minutes how Prof. Diana Derval inspires sales and marketing teams from San Francisco to Dubai!

noreply@blogspirit.com (Diana Derval) — Fri, 7 Dec 2007 03:00:00 +0100

Prof. Diana Derval - Speakers Demo
envoyé par diana07

Wait Marketing: DervalResearch and BuzzParadise Export Wait Marketing to the US!

noreply@blogspirit.com (Diana Derval) — Thu, 18 Oct 2007 21:25:00 +0200

Press Release

DervalResearch and BuzzParadise Export Wait Marketing to the US
Wait Marketing turns consumers’ waiting time into the perfect opportunity to communicate.

Amsterdam – October 18, 2007 – Marketing research firm DervalResearch, in collaboration with word-of-mouth agency BuzzParadise, today announced the U.S. release of the book “Wait Marketing: Communicate at the Right Moment at the Right Place” (240 pages), available on Amazon.com for $24.95.

With several thousand copies sold in Europe, the book explains - based on success stories such as the free newspaper Metro on public transport or the Toyota TV campaign in doctor's waiting rooms - why companies should stop bothering consumers with disruptive and expensive ads and start communicating with them when they are receptive: while they are waiting. “Wait Marketing is about finding a good place and time to communicate with people who might be receptive to what you have to say, because they have nothing better to do!” Mrs. Chandrasekar, VP and Executive Planning Director at J. Walter Thomson, www.jwt.com.

“Consumers have proved two to three times more receptive to advertising while they are waiting.” confirms Prof. Diana Derval, MBA, President of DervalResearch, inventor and guru of Wait Marketing, author of the book. “Research shows that the same TV commercial is memorized by 17% of the consumers watching it at home and by 27% of the consumers watching it in the doctor’s waiting room”. Leading brands such as M&M’s, TomTom, HP, Philips, Palm, IBM, Air Canada and Jaguar - convinced that Wait Marketing helps firms communicate in an effective, affordable and consumer-friendly way - collaborated to this practical guide.

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