06/19/2006
Kotler, guru of Advertising 5Ms: the reference for building a communication campaign
Kotler's 5Ms of Advertising - Mission - Means - Message - Media - Measurement - are the essential steps for a successfull communication campaign.
I built on it by adding the sixth M : the Moment. Due to this ambient overadvertising, the moment of the communication is the key factor of success for your advertising campaign :)
Diana Derval
Wait Marketing guru