Wait Marketing and Contextual Advertising

Next PWI networking-dinner, on 10th of September in Brussels, will be dedicated to "the Phenomenon of Wait Marketing" :)
Have a delicious meal at the luxury Hotel Amigo and learn how wait marketing can boost your business!
I hope to see you there,

Prof. Diana Derval
Wait Marketing guru



Here are the registration details
DATE: 10th SEPTEMBER 2007
TIME: 19:00-19:30 Registration and Drinks
20:00 Dinner
VENUE: Amigo Hotel, Rue de l’Amigo 1-3, 1000 Brussels
PRICE: 40 Euros for members; 55 Euros for non-members
RESERVATION: Please reserve by September 7th at 1:00 pm with events@pwi.be
Pre-registration and payment compulsory: ING 310-0707359-24.

The W.I.N. 2007 Global Forum , sponsored by leading companies such as Shell, IBM and HP, will take place in Oslo and create connections between women leaders.
Last edition already attracted 500 women from 70 countries with 58% corporate executives and 27% entrepreneurs.
I'm very proud to be a speaker at this prestigious event with the always very hot topic "How to Reach, Convince and Convert Your Target Customers". So let's meet in Olso :)

Prof. Diana Derval
Wait Marketing guru

NH Hotels implemented a very funny wait marketing campaign on Iberia Flights :)

Thanks to Nouveaujour for reporting it! I let you know as soon as I get some campaign results from NH.

Prof. Diana Derval
Wait Marketing Guru

- You represent a Large corporation or a Small Business?
- You are an Entrepreneur, a Marketer, a Professor, a Student or a Contractor?
- You want to conduct a marketing research, design a marketing plan or train your marketing team?

We have a Wait Marketing solution for you!!

Here's an overview of our [Wait Marketing] products and services:
- Seminar: Make the Most of Your Next Seminar by having Prof. Diana Derval as a Speaker
- One-on-One: Plan Your Wait Marketing One-on-One Program - including 2 interviews with Prof. Diana Derval - for $430 (320€)
- Workshop: Take Your 1-Day Wait Marketing Workshop for Entrepreneurs in Amsterdam for $538 (390€)
- Research: Get Your Tailored Wait Marketing Research and start communicating at the Right Moment at the Right Place
- Book: Download for free the chapter 5 of the first edition and order your copy of the new Wait Marketing Book


Contact our team at +31 61 824 0803 and discover how your organization can also benefit from Wait Marketing!

- You need the feedback of a marketing guru on your business plan?
- You need to focus on a customer segment but are not sure which one will be the most profitable?
- Your innovation can be used in a lot of different applications: which one to choose?
- How can you reach and convert your busy customers?
- You cannot afford a marketing director yet but need to implement a professional marketing plan?

Prof. Diana Derval will help you address your critical business issues with an One-on-One program in 4 Steps:
Step 1: Use the form below to explain your current business situation and main issues
Step 2: Build an effective and clear action plan with Prof. Diana Derval during a 45 minutes phone interview
Step 3: Implement your action plan!
Step 4: Measure the return on investment and refine your action plan with Prof. Diana Derval during a 30 minutes phone interview

All for $430 only (secured payment with credit card via Paypal). So start your One-on-One program now and benefit from Prof. Diana Derval's expertise!

One-on-One Program Form

What kind of product or service does your company provide:
Your company's industry:	consumer goods industrial goods technology service financial utilities healthcare other industry
What is your question to Prof. Diana Derval (be as specific as possible):
You can upload a file related to your question (business plan, marketing plan, ...)
What is your deadline for the answer?
What is the best day for the interview?	select a day monday tuesday wednesday thursday friday anyday
What is the best moment of the day for the interview?	select a moment morning lunch time afternoon evening anytime
How did you hear about Prof. Diana Derval?
Company name:
Your name:
Phone number:
Email Address:
Company website

Our team will come back to you within 48 hours to set-up the date of your interview

You want to make the most of your marketing seminar?
Let Prof. Diana Derval speak and inspire your audience with her marketing expertise and lively examples.

You can download an example of [Wait Marketing] Seminar here.


To prepare your seminar call +31 61 824 0803 or use the webform below.

Seminar Speaking Request Form

What kind of product or service does your company provide:
Your company's industry:	consumer goods industrial goods technology service financial utilities healthcare other industry
What type of seminar are you looking for:	please select one wait marketing marketing best practice customer acquisition techniques sales and marketing do's and don'ts latest marketing trends marketing research a combination
How long would you like Prof. Diana Derval to speak?	please select one keynote half a day 1-day seminar 2-day seminar other format
Describe the target audience of the seminar:
How many people will attend this seminar?	please select one under 50 50 to 99 100 to 199 over 200
When is the date of this event?
In which city will your event be held?
What is your budget for this speaker?
How did you hear about Prof. Diana Derval?
Company name:
Your name:
Phone number:
Email Address:
Company website
Comments

Our team will contact you within 48 hours to build together the best agenda for your audience

I'm very pround to share with you that the book "Wait Marketing" is already ranked #51 in the Hot New Releases in marketing on Amazon.com!!!

You can order your copy of the book of the summer here and also give your feedback :D

I'm looking forward to meeting you during my Wait Marketing Tour. Here are some first meeting points:

- September 2007: Bruxelles

- October 2007: San Francisco

- November 2007: New York - Montréal

- January 2008: Tokyo



Prof. Diana Derval

Wait Marketing guru

It's very easy to implement a successful Contextual Advertising and Wait Marketing campaign with the 6Ms method:

1. Mission : what is my objective?
2. Means : what is my budget?
3. Message : which message is adapted to my target?
4. Moment : which is the perfect moment to communicate with my target consumers
5. Media : which is the most effective media?
6. Measurement : what is the return on investment of my campaign?

This approach enriches Kotler's 5Ms by adding the missing one: the right Moment!

You want to learn more? Take the Wait Marketing 6Ms Podcast.

Prof. Diana Derval
Wait Marketing guru