09/21/2007
Wait Marketing: Chupa Chups launches a wait marketing campaign with the very appropriate catchline "waiting sucks"
¨Waiting Sucks¨ is the catchline of the Chupa Chups campaign implemented in Amsterdam Station, exactly were their target customers - people from all ages (yes you do not even need teeth to consume the product!)- are waiting :P
This is both a perfect summary of wait marketing foundation and a very funny implementation. What do you think?
Regards,
Prof. Diana Derval, MBA
Wait Marketing guru