Wait-Marketing and Contextual Advertising

I'm happy to share with you my conference topics for Q3 2006 and 2007. I will keep you updated on my speaking opportunities. PROPOSED CONFERENCE TOPICS A – Wait-Marketing: How to save half of your communication budget in 6 steps? Explains how to save half of a communication budget in 6 steps. This practical and effective approach is based on Kotler’s 5Ms (Mission-Means-Message-Media-Measurement) enriched by a missing M: the right Moment! Various business cases coming from the US, Japan, Africa and Europe will help the audience to quickly turn the Wait-Marketing approach into successful and affordable communication campaigns. B - Communicate with your consumers at the right place and at the right moment! Proves the effectiveness of communicating with consumers at the right place and at the right moment, through the success stories of GoogleAds and the newspaper Metro, conveniently placed at the disposal of the consumers while they are waiting in public transport. C - Advertising 2.0: A new approach to advertising Describes the changes advertising is encountering thanks to web 2.0: more interaction, more consumer control, more mobility, more contextual information, more knowledge sharing between consumers themselves. AUDIENCE These conferences are aimed at: - Advertisers, in large companies and agencies, who regularly invest in traditional media and are in search of innovative and effective modes of communication, - Small companies and start-up executives, who dedicate their communication budget to sales promotion or direct marketing and are looking for affordable advertising solutions, - Marketing professionals, teachers and students willing to keep updated on advertising and marketing best practice. Download the proposed conference topics: Diana_Derval_Conference_Topics_Marketing_and_Advertising.... Diana Derval Wait Marketing guru

The principal tenet of Wait Marketing is valuing the priviledged context of ‘waiting’. Consumers have proved extremely receptive to advertising while waiting - with outstanding memorizing coefficients sometimes exceeding 50% whereas traditional advertising (television, Internet, outdoor), which requires considerably larger budgets, seldom reaches 15%! Learn more about Wait Marketing by visiting this blog and order your copy of the book "Wait Marketing: Communicate at the Right Moment at the Right Place". Prof. Diana Derval Wait Marketing guru Sources : Ad 2-one and Carat Interactive with Armand Morgensztern, march 2001 / Canal33, Ifop.