Wait Marketing and Contextual Advertising

I will be proud to present you the English version of my book "Wait Marketing" next Tuesday 19th of June during the "Proud to Present" event given from 20:00 to 22:00 by the Pakhuis de Zwijger - the warehouse for media and culture - Piet Heinkade 179, 1019 HC Amsterdam.

The book will be launched next week in the US and available in the coming days on Amazon and other major bookstores. You can already order the book on RazorPages.

Download for free the Chapter and soon a podcast of the "Wait Marketing 6Ms" so that you can listen to it while you are waiting :p
I'm currently arranging a Wait Marketing US tour for the end of the year!

I thank you all for your input and great support.
I'm looking forward to seeing you next tuesday and will be happy to offer you a drink after the presentation at the Pakhuis Café :)

Prof. Diana Derval
Wait Marketing guru

Thanks to the BuzzParadise team - and especially Xavier, Nils and David - for these smashing banners about my book "Wait Marketing: Communicate at the right moment at the right place" :D
If you think they look nice, feel free to share them!

- in flash format:



just copy and paste following code : embed src="http://www.purple-guru.com/WaitMarketingBannerGB/banner%20150_250%20GB.swf"width="150" height="250" between < > in your page

- in gif format:



just copy and paste following code : img src="http://www.purple-guru.com/WaitMarketingGIF/Banner-GB.gif"
between < > in your page and direct the clicks towards www.wait-marketing.com

Prof. Diana Derval
Wait marketing guru

The industry of book publishing has been revolutionized by the Internet and communities like www.howtopublishabookblog.com are now references. In the same way that myspace for music, an author can create his/her blog inside this community to immediately benefit from an important audience.
So I feel very honored that Philip Davis, the Dr Phil of Publishing, selected my "Wait Marketing" book for a live study on www.howtopublishabookblog.com. Visit the website and follow-up all the steps of the successful launch of my book in the US and in Europe!!
I hope I will become the next American Idol of publishing ;)

Prof. Diana Derval, MBA
Wait Marketing Guru

When I decided to propose the [Wait Marketing] workshop for Entrepreneurs, my idea was to give small companies and entrepreneurs the sales and marketing tools to develop their business as well as strong methods such as the "6M of Wait Marketing" to carry themselves the marketing research needed to communicate at the right moment at the right place with their customers.
So I'm always very proud and happy to get feedback on the action plan designed during the workshop. Thank you Tatiana for sharing your experience. I invite art lovers to visit your website and also of course to visit your splendid gallery on the Prinsengracht 308A in Amsterdam!

Prof. Diana Derval, MBA
Wait Marketing Guru

"I took the wait marketing workshop two months ago and I can already measure results.
The limited editions of Armand Campi's paintings - with a modern frame and an innovative anti-reflection glass - we launched is a great success! By providing art lovers with options such as unique and "ready-to-hang" experience, or easy to travel solutions, we succeeded in reaching new groups of customers!
With Diana's "6M of Wait Marketing", I also learnt how to identify wait-marketing opportunities, so I can attract attention to the gallery in a pleasant, non-intrusive and yet effective way, which fits well with my own ideas.
The action plan we developed together will probably keep the Gallery busy for the coming year!"
Tatiana de la Fuente / Art Gallery, Director
armandcampigallery

Coming soon in the "Wait Marketing" book, solve the Sudoku Puzzle powered by Sudokubuzz - while you are waiting of course! - and get discounts on exclusive wait marketing support and materials!
I keep you updated. In the meantime I invite you to practice sudoku ;)



Prof. Diana Derval
Founder, author and wait marketing guru

I'm very proud to announce that I have been appointed as a Professor of Marketing at the University of Wales MBA/Robert Kennedy College. I take this opportunity to thank Prof. Costa, Dean, and Prof. Duffill, Director of the MBA, for their trust and I'm looking forward to meeting my colleagues professors and of course the MBA participants!
The learning is mainly taking place online - MBA is ranked in the top 20 by Financial Times - and I will enjoy taking part to some seminars in Zürich.
A friendly thought for the ESSEC-Mannheim Executive MBA alumnis ;)

Prof. Diana Derval
Gourou du wait marketing

Derval Research, the marketing research agency founded the by Diana Derval is now member of ESOMAR, the worldwide marketing research organisation.
Derval Research, who initiated the Wait Marketing Research Centre studying the waiting behaviour of consumers in more than 15 countries - first major results will be presented during the 2008 Wait Marketing Symposium - offers not only affordable studies led at the right moment at the right place but also of course high quality studies!
To learn more about Derval Research: DervalResearchSolutions200702072.3.pdf and see how we can help you improve your sales and marketing approach, feel free to call our team at +31 61 824 0803.

Diana Derval
wait marketing guru

Dear all,
I'm very happy to announce that the book "Wait Marketing: Communicate at the Right Moment in the Right Place" will be released Tuesday 19th of June 2007.
You can also discover the book in "avant première" in Second Life on 14th of June at 8pm PDT at Grebe - feel free to ask more to my avatar DianaDerval Oh :)

Diana Derval
Wait marketing guru


More about the book "Wait Marketing"
On public transport, in the doctor's waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than while sitting in front of their television …

Based on various business cases, Diana Derval shows how to grab the opportunities offered by this innovative, effective and "consumer-friendly" approach to advertising, called Wait marketing.

This genuine practical guide will help marketeers and entrepreneurs to design, implement and follow-up successful wait marketing campaigns in 6 steps easy to take and answer critical questions such as:

- How to define and negotiate a communications budget?

- Which media to select? Which partners to choose?

- How to reach, convince and convert target customers?

White Paper: "Wait Marketing Goes Online" by Diana Derval, 24th of January 2007

Download the complete White Paper here : Wait Marketing Goes Online

Communicating with consumers while they are waiting is a powerful and consumer-friendly approach, recommended to start or maintain client relationships.
Online marketers can grab the opportunities offered by this new approach, called wait marketing, to develop affordable and effective marketing campaigns on the Internet.
By understanding their potential and existing clients’ behaviour and interests, brands will make sure they deliver the right message at the right moment on the right online media.

COMMUNICATING WHILE CONSUMERS ARE WAITING IS MORE EFFECTIVE Inspired by the success stories of GoogleAds and Metro, newspaper conveniently placed at the disposal of consumers in public transport, more and more marketers design and implement wait marketing campaigns.

Wait marketing consists in communicating with consumers while they are waiting, a context in which consumers have proved extremely receptive to advertising.

Wait Marketing Is Synonym Of Greater Impact and Major Budget Savings
Marketers achieve greater impact and major budget savings by communicating with their potential and existing clients while they are waiting.
• Interaction is welcome.
• Message has a greater impact.
• Marketers can achieve major budget savings.

The Perfect Opportunity For Online Marketers
Wait marketing gives online marketers, currently facing the Internet media paradoxe, the perfect opportunity to start and maintain client relationships in a very effective and consumer-friendly way.
• The Internet media paradoxe.
• Consumers spend nine minutes per day waiting online.
• A win-win approach.

SUCCESSFUL ONLINE WAIT MARKETING IMPLIES A RIGOROUS MEDIA SELECTION
Best practice in implementing online wait marketing campaigns is communicating at an appropriate moment - while consumers are waiting - on consumers’ favorite media. Consumers’ sociodemographics and their affinity with the brand will help marketers refine the online wait marketing plan:
• An appropriate context increases conversion rates.
• Using consumers’ favorite online media is the key.
• Consumers’ sociodemographics can help pick up the right media.
• Affinity with the brand increases consumers’ response.

RECOMMENDATIONS
COMMUNICATE AT THE RIGHT MOMENT TO MAKE THE MOST OF ONLINE MARKETING
Online wait marketing is powerful - because it goes beyond addressing the right target audience - but implies a good knowledge of consumers’ behaviour and interests in order to identify the best moment to communicate with them.
• Communicating to the right target is not enough!
• Identify the best moment to interact with consumers.
• Deliver the message at the right moment on the right media.

Download FOR FREE the complete White Paper here : Wait Marketing Goes Online

Download for free the exclusive white paper "Wait Marketing: Communicate at the Right Moment at the Right Place" and discover how wait marketing, the new way of advertising, will add value to your brand and help you achieve tremendous budget savings:
- Why advertising while consumers are waiting?
- How to implement a successful wait marketing campaign?
- How to select the right media?
- How to measure the return on investment?

White Paper: Wait Marketing, Communicate At The Right Moment At The Right Place
by Diana Derval, 15th November 2006
Companies can at last benefit from affordable advertising rates by grabbing opportunities offered by a new form of advertising called wait marketing.
The principal tenet of wait marketing is valuing the priviledged context of ‘waiting’. Consumers have proved extremely receptive to advertising while waiting - with outstanding memorizing coefficients sometimes exceeding 50% whereas traditional advertising (television, Internet, outdoor), which requires considerably larger budgets, seldom reaches 15%.

WHY ADVERTISING WHILE CONSUMERS ARE WAITING?
- Advertising is welcome.
- For a greater impact
- For major budget savings
Wait marketing can maximize communication budget efficiency by turning consumers’ ‘waiting time’ into the perfect communication opportunity for brands.

A NEW APPROACH TO ADVERTISING
- Making the most of advertising, promotion and direct marketing.
- A win-win approach.

HOW TO IMPLEMENT A SUCCESSFUL WAIT MARKETING CAMPAIGN?
- 6Ms of wait marketing
- Key factors of success

HOW TO SELECT THE RIGHT MEDIA?
- Defining the communications strategy
- A media adapted to the context


WAIT MARKETING AND RETURN ON INVESTMENT
- Communications: Cost or Investment?
- Return on Advertising


Get FOR FREE your copy of the complete White Paper "Wait Marketing: Communicate at the Right Moment at the Right Place"

Feel free to contact me at +31 61 824 0803 for any question related to the implementation of your first wait marketing campaign!

Diana Derval
Wait Marketing guru