06/19/2006
Gary Dahl, the inventor of the "Pet Rock"
Gary Dahl is my guru. This genius advertiser became a millionair by selling tons of his "pet rocks". For $3.95, consumers got in a box a little rock with a user guide explaining how to take care of this pet: for example how to distinguish an ill pet rock from a healthy one (on the picture you just see two identical rocks!).
Context of advertising is really more important than the product itself ...
Diana Derval
Wait Marketing guru
01:25 Permalink | Comments (2) | Email this | Tags: pet rock, gary dahl, marketing, strategy, contextual advertising, Convert Customers, Guerrilla Marketing Examples