Wait Marketing and Contextual Advertising

Congratulations to Jamie and Lee Hunter, founder of the Google Adwords Online Challenge.
The 2008 edition motivated 1600 student teams from 47 different countries. The 2009 edition is even more promising.

I had the pleasure to represent a group of my students of the University of Wales MBA/Robert Kennedy College (Lilian Joumah, Emeka John Azih, Khaled El-Sersy, M.T. Aaron Hoos, Ammar F. Abdul Aziz, Mehrdad Fatemi) who, under the supervision of Liz Riemersma, Marketing Director of the Global Village Dubai, helped boost the online strategy of the Global Village - first entertainment center in Asia with over 5 millions visitors per year.

We explained during this panel to the audience of the eTourism ENTER Conference in Amsterdam, how Wait Marketing and it's targeted approach is now the only way to reach your audience: consumers are fed up with red blinking pop-ups and moving banners!

Here's the panel team: Claudia Brözel, Jamie Murphy, Ulli Gretzel, Andreas Liebrich, Diana Derval

Lee Hunter, co-founder of the Google Online Challenge and Product Marketing Manager at Google, revealed in the foreword of the second edition of the book "Wait Marketing" - to be released next month - : "I’ll let you in on the secret to Google’s success with online advertising – it’s wait marketing. Yep, the very same idea that Diana will tell you about in this book."

You can find more about the Google Challenge here.


Prof. Diana Derval, MBA
Author of the book Wait Marketing
President, Research Director of DervalResearch