Wait Marketing and Contextual Advertising

Mario Menti, GMI and Prof. Diana Derval, DervalResearch (see picture at the MIE booth) moderated a workshop at the Marketing Information Event in Rotterdam on 4th of November.

The workshop 'Wait Marketing in Virtual Worlds' was acclaimed by the participants who had the opportunity to vote for the best presented and more relevant session :)

Prof. Diana Derval
Author of Wait Marketing
President, Research Director of DervalResearch

I am happy to share with you this interview about Wait Marketing and Media Effectiveness.
Many thanks to Mike Koedinger, Duncan Roberts, the paperJam team and the many marketeers attending the conference for their warm welcome in Luxembourg!



I will see the winners of the workshop on Personas and customers segmentation very soon in Amsterdam :)

Prof. Diana Derval
Author of Wait Marketing
President, Research Director of DervalResearch

Saab can't stop innovating! The swedish car manufactur just presented the 9-X Air BioHybrid - brilliant concept car - at the 2008 Mondial de l'Automobile in Paris.

The 9-X Air BioHybrid proposes a soundproof passengers compartment and a smart retractable top that easily folds and disappears into the trunk.

Saab's ingeniousness has recently also been demonstrated in the promotion field. The brand simply called the businessmen and women on their way to Arlanda airport (in Stockholm) to offer them a ride in a Saab instead of having to pay a taxi.

This is an awesome example of Wait Marketing :)

Regards,

Prof. Diana Derval
Author of Wait Marketing
President, Research Director of DervalResearch